One of our Fortune 500 clients, with a deeply diverse and global workforce, sought to boost employee engagement across continents. The challenge was clear: how do you bring thousands of employees worldwide together in a way that feels personal, participative and entirely shareable?
We had to conceptualize an employer‑branding campaign unlike any other. One that would actively involve employees, not just entertain them. In short, not just something to watch; but something to be a part of.
We knew exactly what to do to achieve this goal - a global Singalong. A high-energy, AI-powered campaign, built around a music video, celebrating the organization’s values and purpose.
And then we added a dash of AI magic. We developed AI‑based face‑swap tech that enabled employees to insert their own faces into the video, singing along, and starring in the story.
This approach served a dual purpose. Firstly, it showcased our client’s AI-first capabilities, and secondly, it also showcased the organization as a forward‑thinking employer that celebrates its people just as innovatively as it serves its customers.
First, we cast and filmed real employees (plus a sprinkling of actors to add that extra energy and vibe) to star in a lip-synced music video. Next, we launched a microsite where employees could log in, upload a selfie, and instantly face‑swap into the video. A few clicks later, they could generate, download, and share a personalized version of the Singalong video!
The response was unprecedented. Employees sang, swapped and shared.
Across the world, thousands of employees engaged with the campaign and the music video generated over a million impressions.
Within days, the Singalong campaign had turned into a global movement.
One that redefined employee engagement. And reimagined the possibilities of AI-first content solutions!