Infosys, a global leader in digital services and consulting, has consistently driven transformation for enterprises across energy, telecom, manufacturing, healthcare, and more. In a move to reinforce its position, Infosys established a media partnership with The Wall Street Journal (WSJ), which included a dedicated Wall Street Journal microsite featuring business transformation stories under the theme Humanizing Digital. The objectives with this content partnership were to build brand visibility, credibility, advocacy and engage a global C-suite audience.
Enhance the partnership with WSJ by creating a larger bank of transformation stories that would also be published on the WSJ microsite.
Our creative approach blended authentic branded storytelling with global production, and delivered consistent quality across every case study video. We matched the editorial style of the Wall Street Journal platform. Designed to inform and impress global business leaders, the videos also aligned with Infosys’ brand voice and communications.
With a central team working on the creative direction, production and post production, we leveraged our global curated collaborative of filmmakers for on-ground video shoots. This combination allowed us to scale up production while keeping the quality and style consistent across regions and industries.
In every video, our creative directors, producers and editors prioritised messaging frameworks to articulate each client’s transformation journey and strategic partnership with Infosys. And on-ground crews were carefully briefed to ensure premium visual quality and cinematography style consistency.
- Subject matter understanding and story structuring
- Scalable project plan tailored to multi-location shoots
- Global network of video crews to film interviews & cinematic B-roll across locations like California, Singapore, Auckland, Melbourne, Hong Kong, Arizona, Richardson, and Boca Raton
- Custom-designed motion graphics that visually unpacked Infosys’ solutions and impact
- Custom-crafted teasers to social media amplification
- Cloud-based workflows to ensure faster turnarounds and real-time visibility
- All videos featured on the Infosys x WSJ microsite
- Consistent creative quality across locations and industries
- Faster delivery & better visibility through scalable post-production and efficient workflows
- High engagement through teasers, webinars, and amplification assets like carousels, static posts, and GIFs