Exicom is a leading player in India’s electric vehicle (EV) charging ecosystem. Known for its advanced charging solutions for fleets, public infrastructure, and OEMs – the brand was set to unveil its latest high performance product, the Harmony Gen 2 DC fast charger. The launch was planned as a digital and an offline one - at an exclusive event where the audience would include fleet operators, charge zone partners, car manufacturers and other key decision-makers in the EV space.

Exicom needed a high-impact 3D animation video. Something sharp and stylised using 3D product renders, crafted in a tight timeline and to deliver launch-day wow.

We created a premium 3D product animation video that built anticipation through light, movement, and form. Instead of revealing the charger all at once, we teased around its contours and design details - slowly guiding the viewer through its features, and leading up to a full reveal. Stylised backgrounds, subtle rim lighting, and smooth camera motion gave the film a premium, high-tech feel, perfectly suited for Exicom’s live product launch. All of it packed into a sleek 30 seconds.

To highlight key product features and benefits, the video included bold, on-screen text graphics seamlessly timed to product visuals. We curated the stock music track, editing and timing it for maximum wow with the audience.