Hansel — a user drop-off management platform — needed a marketing explainer video. Several conversations later, we figured the best way to pitch Hansel is by showing a Product Marketer how they could reduce user drop offs on their ecommerce app - but not with the usual 2D animated explainer. We came up with a cool fictional brand – “Superbeard”, and crafted an entire video with real-life actors, a set, app screens and more.

Take a look at how Hansel helped Superbeard optimize user paths and boost product sales by watching this creative marketing video.