Employer Branding Video Guide: Process and Examples

Introduction

Attracting the top talent has always been every organization’s major recruitment goal. However, these top talents don’t merely fall for the benefits or a good income. 

Candidates are more interested in learning what will work for a company and hearing the real stories from the existing employees. And, with video marketing accounting for higher engagement, employees are more inclined towards applications with employer branding videos. 

An effective employer branding video serves as a powerful medium to connect with the applicants and offer them an authentic look into what it’s truly like to be part of your team. With 77% of individuals considering the company’s culture before applying for a job, employer branding videos make more sense. 

Take this Infosys recruitment video we created at Red Bangle. 

The video walks you through the company culture in a few seconds. Instead of writing about ‘Why work with us’, you can leverage the video to deliver the same message quickly and from the real employees. 

So, how does an employer branding video help organizations, and how can one? This guide will give you a complete understanding of employer branding videos, the benefits, and the best examples of brands using them. 

Why Do Employer Branding Videos Matter for Brands? 

An employer branding video is a visual representation that showcases a company’s culture, values, and work environment. These videos use authentic storytelling and feature real employees sharing their experiences. 

Instead of a dry job ad, it uses employees’ voices, candid moments, and visual context to convey culture, values, and the day-to-day reality of working there. 

Employer branding videos not only attract top talent but also offer a plethora of other benefits as well. According to CareerBuilder, job postings with video icons are viewed 12 percent more than postings without video. 

Today, brands have leveled up their recruiting efforts by sharing an employee-driven story. Whether you’re a full-stack developer or a salesperson, employer branding videos attract the right talent for every function. 

Source

So, what are the benefits of employer branding videos? Below, we’ve listed the reasons why employer branding videos matter for recruiters: 

Builds Trust and Authenticity

Employer branding videos offer an authentic glimpse into an organization’s culture, allowing candidates to see the real workplace rather than a polished corporate façade. Research from LinkedIn found that 75% of job seekers consider an employer’s brand before applying, making transparency a powerful driver in attracting talent.

When employees themselves narrate their stories, it communicates credibility. 

A growing trend is the use of unscripted, behind-the-scenes content such as “day in the life” videos. These videos showcase real employees and their daily work environments. 

Enhances Candidate Engagement

Employer branding videos use storytelling, humor, and emotional resonance to capture candidate attention in ways that static job ads cannot. According to a CareerBuilder survey, video job ads receive 34% more applications compared to text-only listings.

By weaving stories around purpose, culture, and growth opportunities, companies can connect with candidates’ aspirations. Trends also show an increasing use of short-form video (under 60 seconds) optimized for social media platforms. These bite-sized narratives not only grab attention quickly but also encourage candidates to share content, extending reach organically.

This is what we’ve been doing for our clients at Red Bangle. Instead of simply using boring videos, we use authentic storytelling from real people’s experiences and build engagement.

Boost Recruitment Metrics

Employer branding videos can directly impact recruitment outcomes. According to LinkedIn, companies with strong employer brands see a 43% decrease in cost per hire on average. 

Videos improve application rates because they provide clarity about workplace culture and expectations before someone applies. As a result, candidates arrive better informed, reducing mismatched applications and streamlining the hiring funnel.

Improves Candidate Alignment

Culture fit and values alignment are increasingly important in hiring decisions. Videos that spotlight the company’s mission and employee values help attract candidates who are not only skilled but also aligned with the organization’s purpose. 

This trend is linked to long-term employee retention, as employees who feel aligned with company values are more likely to stay. 

Many forward-thinking organizations are now prioritizing employee-generated content in their branding campaigns to display employees as authentic ambassadors of their culture.

What are the different types of Employer Branding Videos? 

There are several types of employer branding videos, including employee testimonials, day-in-the-life videos, company culture highlights, and leadership messages. Each type offers a unique approach to showcasing different aspects of the organization.

• Employee Testimonials: These videos feature employees sharing personal stories about their work, growth, and experiences within the company. They highlight authenticity and help potential candidates connect on a human level.
• Day-in-the-Life Videos: A behind-the-scenes look at what a typical workday is like for different roles. They give candidates a realistic view of responsibilities, workflows, and team interactions.
• Company Culture Highlights: Showcase the workplace environment, values, and activities that make the organization unique. These videos are designed to attract people who resonate with the company’s culture and vision.
• Leadership Messages: Highlight executives or managers discussing the company’s mission, values, and future goals. They demonstrate transparency, inspire trust, and convey the organization’s long-term vision.

Step-By-Step Instructions: How to Create Employer Branding Videos?

Here’s a step-by-step guide on how to create an employer branding video for your brand: 

Step 1: Define Your Objective

Every successful employer branding video begins with a clear purpose. Ask yourself what you want the video to achieve. Are you aiming to attract top talent, improve retention, or build broader awareness of your company culture? 

Establishing your objective early ensures consistency across the concept, script, and visuals. 

For example, a recruitment-focused video will differ greatly from one designed to boost internal pride. When your goal is well defined, the creative process becomes smoother, and the final video aligns seamlessly with your brand’s strategic priorities.

Step 2: Understand Your Target Personas

Knowing your audience is crucial for creating an employer branding video that resonates. 

Start by identifying your target personas, such as recent graduates, mid-career professionals, or specialized experts. Consider their motivations, values, and career goals. 

What do they care about most: growth opportunities, meaningful work, or a collaborative culture? 

Tailor your message to address these priorities directly. By aligning the content with your audience’s needs, you increase the chances of inspiring action and attracting candidates who are a strong cultural and professional fit for your organization.

Step 3: Develop Your Concept and Script

A compelling video starts with a strong concept and a well-crafted script. 

Your concept should highlight what makes your organization unique, whether that’s innovation, diversity, employee stories, or career growth. Then, build a script that guides viewers through a clear, emotionally engaging story. 

Keep the language simple, relatable, and authentic to ensure it connects with the intended audience.

At Red Bangle, we start with a concept followed by a strong script. These elements give your video a direction and an understanding of whether it aligns with the objectives. It’s the difference between a video that simply “looks nice” and one that inspires action.

As Lakshmi Rebecca, our founder, says, 

“We guide clients to make the right choice for their business by helping them define their brief, their narrative, and what’s achievable within their budget and timeline. Sometimes that means recommending a testimonial or product demo instead of an explainer.” 

Step 4: Choose the Right Video Type

Selecting the right format is vital to conveying your message effectively. Choose the type of employer branding you want to create. Consider your objective and audience to determine which format fits best. 

For example, graduates may respond well to day-in-the-life videos, while experienced professionals may value leadership insights. Choosing wisely ensures your message is both engaging and strategically targeted.

Step 5: Sourcing and Production

Once your plan is in place, focus on gathering the right resources and executing production. Decide whether you’ll work with an in-house team or hire professionals for filming and editing. 

Select authentic locations, real employees, and natural settings that reflect your workplace accurately. High production quality matters as it enhances credibility, but avoid making the video feel overly polished or staged. 

Good lighting, sound clarity, and strong visuals keep the audience engaged. Remember, authenticity is just as important as quality, so balance professional execution with a genuine, human touch.

At Red Bangle, this is our core focus. We have a team of writers, producers, cinematographers, creative directors, and crew members across 100+ countries who manage all production needs to create any video type across different locations. We custom-match crew members to drive the best results for the budget. 

Step 6: Distribute and Optimize for Platforms

A powerful video is only effective if it reaches the right audience. Distribute your employer branding video across platforms where potential candidates spend time—LinkedIn, YouTube, career sites, and even social media channels like Instagram or TikTok. Tailor your video for each platform by adjusting length, captions, and formatting. For example, short vertical clips perform better on TikTok, while longer narratives work on YouTube. 

Research by Cisco shows that 82% of all internet traffic is now video content, highlighting the importance of optimizing distribution to maximize reach and engagement.

Step 7: Prioritize Authenticity in Your Videos

Authenticity is the cornerstone of impactful employer branding. Candidates want to see the real people, culture, and values behind the company. Showcase genuine employee experiences instead of scripted or overly staged scenarios. 

Avoid stock footage and use actual team members who reflect the diversity and inclusivity of your workplace. Authentic storytelling fosters trust, which is essential in recruitment marketing. 

When candidates feel they’re getting an honest look at your company, they are more likely to engage, apply, and see themselves as part of your organization’s future.

This is what we’ve been doing for our clients at Red Bangle. Instead of using generic and scripted voiceovers, we capture employees speaking in their own words, bringing genuine emotion and credibility to every video. Next, we blend their experience into a story to craft a compelling case study. 

Also read: 3 Videos To Win Customers At The Middle & Bottom Of The Funnel

7 Best Employer Branding Video Examples 2025

Now, let’s look at the top employer branding video ideas that stand out and why they matter for recruiters.

1. Darwinbox

Darwinbox wanted to reflect their company culture along with their seamless onboarding. Their challenge was to build a story and narrate it among the top talents. 

Red Bangle solved this challenge by creating a video as an employee case study. Instead of jargon-heavy texts and videos, they subtly featured real employees talking about the experience and how new hires can onboard using mobile apps. 

The video uses an interview-led approach to simply reflect upon the company culture and real employees, appearing like an interview. This approach not only showcases the company’s technological advancements but also its human side, making it relatable to potential candidates.

2. Hotel Superhero, Treebo

Hotel Superhero is Treebo’s SaaS platform that streamlines the operations and improves the guest experience across Treebo’s own properties. Treebo wanted to create a recruitment film that involves founders talking about the organization and its culture. 

At Red Bangle, we filmed the founders and combined this interview format with the archival videos. We blended candid, slice-of-life moments with product-driven storytelling to present Hotel Superhero not just as a tool, but as a trusted transformation partner. 

The video features an A-roll camera transition along with a simple script that displays Treebo’s journey, along with reasons to work with them. 

3. Zyeta

Zyeta, a leading workspace design and build firm, partnered with Red Bangle to craft an employer branding film that goes far beyond conventional corporate storytelling. The goal was clear: to authentically capture the values, voices, and everyday experiences that make Zyeta an exceptional place to work.

Red Bangle’s approach began with insight-led scripting, ensuring that every element of the narrative reflected Zyeta’s culture and vision. Through an interview-style mash-up, candid reflections from employees across different functions were woven together to reveal a workplace culture. 

In the video, employees share stories that highlight how they are empowered to innovate, grow, and contribute meaningfully to both projects and the company as a whole. Beyond highlighting work achievements, the narrative focuses on the sense of community that binds Zyeta’s team, where shared values and mutual respect drive both professional and personal fulfillment.

4. Infosys ‘Know Your Recruiter’ Series

Infosys started a campaign to connect the applicants with their recruiters through a video series, naming it ‘Know Your Recruiter.’ Each video features recruiters talking about what they look for in the candidate. 

Red Bangle helped Infosys capture the recruiters’ experience through an A-roll video. Using this, Red Bangle crafted a series of candid interviews featuring Infosys recruiters. These videos were designed to offer insights into the recruitment journey, highlighting the values, expectations, and experiences that define Infosys as an employer.

Red Bangle’s team collaborated closely with Infosys to align the video’s messaging with the company’s employer value proposition. The result was a series of engaging videos that not only provided valuable information to prospective candidates but also reinforced Infosys’s commitment to transparency and inclusivity in its hiring practices.

5. Infosys Global Employer Branding

Infosys wanted to run a global Employer Branding campaign to position itself as a global employer. They wanted a campaign that was insightful and power-packed with real narratives to attract local talent.

To help Infosys, Red Bangle created a series of over 16 Global Employer Branding videos across locations such as London, Paris, New York, Melbourne, and Richardson. The campaign started with the employee interviews to decide the voice.

Next, we created a unique script for each of these 16 videos with a focus on what local talents prefer. Since the campaign involved video production at scale, we used a team of directors, producers, cinematographers, and video crews across different locations. 

Each local crew was briefed on the cultural context, campaign purpose, and aesthetics. We divided the long campaign into a weekly sprint, thereby easing the execution. This collaborative video campaign resulted in engagement on LinkedIn, Instagram, and over 14k YouTube views per video. 

6. Deutsche Bank

Deutsche Bank recognized that with the increasing shift to online recruitment, it can be challenging for graduates to truly understand a business and identify which roles align best with their skills and aspirations. To bridge this gap, the bank created a focused employer branding video highlighting its graduate scheme.

The video provides an inside look into various roles within the bank, showcasing employees’ day-to-day responsibilities and illustrating how each function contributes to the broader organization. By going beyond the typical careers page, the film offers a personalized and accessible perspective on what it’s like to work at Deutsche Bank.

Through authentic storytelling and employee-led insights, the video helps prospective graduates make informed decisions about their career paths.

7. Singalong

Singalong is a Fortune 500 app that wants to attract top talent by giving them a quick walkthrough of its app. They wanted a campaign where candidates don’t just watch but participate. 

Red Bangle helped them bring this idea into reality by creating an AI-powered campaign, built around a music video. To bring it more realistically, we built an AI-enabled face swap technology that enabled the employees to upload a selfie, insert their face, and star in the story. 

This approach not only talked about the AI-first capability but also showed how the organization celebrates each employee. 

At the heart of every great workplace lies trust. And nothing communicates that trust faster than a story told by your own employees. Employer branding videos take values off the careers page and bring them to life, showing how real people thrive, grow, and collaborate inside your company.

They cut through corporate jargon, showcase authentic culture in action, and create an emotional connection that job descriptions alone simply can’t deliver.

These videos aren’t just “nice to have.” They are high-impact talent acquisition assets that attract aligned candidates, set accurate expectations, and give top talent the confidence to choose you over the competition. 

When shared across careers sites, LinkedIn, onboarding decks, or recruitment campaigns, they inspire, reassure, and convert curiosity into commitment.

If your employer brand is ready to move beyond words and start showing proof, video is the most powerful way forward.

Your people’s stories deserve the spotlight. Start creating employer branding videos that build trust, attract the right talent, and make your culture impossible to ignore. 

Red Bangle is a top employer branding video agency that helps businesses launch their video campaigns, plan a script, create videos, and even market them. 

Book a demo with Red Bangle and let’s create videos that win trust and attract the right talent.