10 Powerful Benefits of Explainer Videos (Especially for B2B Brands)

Our brains are wired for stories, not information dumps. When faced with complexity, people don’t just want information, they want understanding. Explainer videos thrive at this intersection. Explainer videos are a short, engaging format designed to distill intricate products, services, or ideas into something both memorable and persuasive.

The first wave of explainer videos emerged in consumer tech — product demos, how-to guides, and mobile app walkthroughs. They served as simple tools to “explain what this new thing does.”

But the B2B world has since seized the format and reinvented it. Today, enterprise marketers use explainer videos not just to inform, but to persuade at scale:

• SaaS platforms rely on them to accelerate adoption and reduce churn.
• Telecoms and financial services firms use them to demystify AI-driven transformations.
• Even conservative sectors like insurance are adopting them to build trust in new, intangible offerings.

This evolution matters because it reframes explainer videos from being a cost center in consumer acquisition to a strategic growth lever in B2B marketing.

But are explainer videos really effective for your business? Let’s dig into the top benefits of explainer videos, backed by research, psychology, and real-world adoption trends.

Why Explainer Videos Work — The Psychology and Strategy Behind It

The simple answer first, Explainer videos work because they turn information into stories. Research shows that people understand, retain, and recall concepts far better when delivered through storytelling, rather than static formats.

Cognitive science takes this a step further. Dual-coding theory suggests that when we process information visually and verbally at the same time, retention and comprehension skyrocket. An explainer video taps both channels—images, motion, and voice—making it far easier for audiences to grasp and remember complex information.

Meanwhile, digital buyers themselves are voting with their eyes. Globally, today’s B2B and B2C audiences increasingly prefer video over text to understand new products. For time-pressed decision-makers, explainer videos offer efficiency without sacrificing depth. It’s little wonder that leading organizations now rely on them at every stage of the funnel—from initial awareness to post-purchase support.

The Top 10 Benefits of Explainer Videos (Backed by Data)

1. Explainer Videos Increase Audience Engagement

According to Statista’s Content Marketing Trend Study 2025, 42% of marketers globally use explainer videos as a strategic asset to combine narration and visualization to make data emotionally engaging. This blend of seeing and hearing keeps audiences invested in a way that static formats rarely do.

Unlike whitepapers or dense PDFs, explainer videos are inherently multi-sensory — which explains why audiences stick with them longer, making them a staple in the attention economy.

2. Explainer Videos Help Unlock Buyer Trust

Explainer videos do more than simplify a message — they build trust. According to Gartner’s editorial on Digital Markets, videos are invaluable in educating, engaging, and building deeper relationships with potential customers.

This is especially relevant in B2B contexts, where buying cycles are long, stakes are high, and trust isn’t easily earned. A well-crafted explainer video acts as both proof of clarity and a confidence-building tool.

3. Preferred Format, Especially in B2B

Here’s where the evolution is most visible: explainer videos have shifted from consumer-focused novelty to B2B necessity. According to Statista’s 2025 “Digital Video Advertising and Marketing Worldwide”, explainer videos are among the most used video types in global marketing communications.

The benefits of explainer videos for B2B brands are especially clear. What once looked like a gimmick for consumer apps is now a strategic asset for enterprise tech firms, SaaS providers, and industrial players alike — helping them distill complexity into clarity and communicate with decision-makers pressed for time.

4. They Support Higher Conversion Rates

Numbers speak loudest here. According to this Unbounce editorial, adding videos to landing pages can boost conversion rates by up to 20%.

One standout example: Rypple (later rebranded as Work.com by Salesforce) added a short explainer video to its homepage and saw conversions jump by 20%. What’s striking is that roughly 30% of visitors watched the video and about half of those watched it through to the end. That’s a clear demonstration of how the right story, told visually, can turn curiosity into commitment.

In crowded digital spaces where bounce rates are unforgiving, an explainer video can mean the difference between a lost lead and a captured one.

5. Explainer Videos Supercharge Adoption Rates

The benefits of Explainer Videos go beyond conversions. They help drive adoption. A Frontiers research report noted that up to 74% of people who had not previously used a promoted technology adopted it after watching an explainer video. That’s a staggering figure — and a reminder that videos don’t just sell; they help onboard and transform users into active customers.

Dropbox is perhaps the most famous case study here. Instead of overloading its homepage with text, Dropbox stripped it down to a single explainer video. At the scale Dropbox was operating—750,000 video views in a single month—that translated into thousands of extra signups per day. It’s a textbook example of how simplifying communication through video doesn’t just inform users, it accelerates adoption and viral growth.

6. Explainer Videos Make You Memorable

According to an Empirical Study in the Journal of Education and Learning, explainer videos significantly improve knowledge transfer, particularly for audiences with low prior knowledge or interest.

This is why B2B marketers increasingly lean on explainer formats for complex products — whether AI platforms, cybersecurity solutions, or industrial equipment — ensuring the message sticks.

7. Higher ROI and Purchase Likelihood

When done right, explainer videos don’t just engage — they persuade. Research published by Educational Voice found that 85% of people are more likely to purchase a product after watching an explainer video.

ROI in marketing is always under scrutiny. Explainer videos give brands something rare: a format that pays for itself across awareness, conversion, and retention stages.

8. Explainer Videos Dramatically Reduce Customer Support Queries

According to Vizowl’s data, 62% of video marketers report that video has helped them reduce support queries.

For companies where customer support is a significant operational cost, this is a double benefit as far as the benefits of Explainer Videos go: happier customers and leaner support teams.

9. Explainer Videos Boost Organic Growth

Sometimes the simplest benefits are the most overlooked. On Reddit’s SaaS threads, marketers consistently share how well-made explainer videos become “share magnets.”

As one user noted:

“If your explainer video has creative storytelling … people are hooked to watch the video till the end and also it increases the possibility of maximum shares too.”

Their clarity and storytelling make them highly discoverable content — fueling top-of-funnel growth without heavy paid budgets. In other words: explainer videos travel well.

10. Explainer Videos Support Full-Funnel B2B Strategy

Marketers on Quora threads about explainer video effectiveness note that they work across all stages of the funnel: raising awareness, aiding consideration with clarity, and reinforcing decisions with proof points. Few formats offer such versatility.

At the awareness stage, their brevity and storytelling help capture attention quickly in a crowded digital landscape. In the consideration phase, explainer videos provide the clarity and structure that prospects need to understand complex offerings without wading through pages of text. And at the decision stage, they act as trust builders, packaging proof points in a way that’s both credible and memorable.

What Makes an Explainer Video Effective?

The difference between a forgettable clip and a high-performing asset lies in a few essentials:

• Clarity of Message – One problem, one solution. Keep it sharp.
• Visual Storytelling – Use metaphor, motion, and pacing to amplify understanding.
• Audience Relevance – Speak the language of your buyer. B2B tech buyers expect sophistication, while consumers value simplicity.
• Strong CTA – Always guide the viewer to the next step.

For a deeper dive into crafting effective explainer videos, check out our detailed breakdown here – A Comprehensive Guide to Creating Explainer Videos in 2025

The New Language of Brand Storytelling

Explainer videos started as consumer novelties. Today, they’ve matured into the new language of brand storytelling. Backed by psychology and proven by data, ignoring explainer videos today isn’t just leaving a gap in your content strategy—it’s leaving money on the table. They educate, persuade, and build trust, all while delivering measurable ROI.

In a business environment where clarity is currency and attention spans are fleeting, explainer videos aren’t optional. They’re foundational. The question isn’t whether your brand should be using them. The real question is: how well are you using them?