Corporate Case Study Videos: Real Examples & B2B Insights for 2025
Corporate case study videos bring proof to life. By showing real challenges, solutions, and results, they build trust, reduce uncertainty, and drive decisions. Discover examples, formats, production steps, and repurposing strategies to create videos that win business.
Introduction
I’ve noticed marketers often debate whether case study videos really influence decision-making. Some argue that text-based formats are faster to skim, while others counter that watching a client explain the value in their own words builds a level of trust no brochure can match.
What struck me was how passionate both sides were, because it highlights something we all know: when we’re close to making a business decision, we want evidence, and we want it in a form that feels credible.
That’s exactly why corporate case study videos stand out.
They don’t just present facts; they let us see real challenges, real solutions, and the actual people behind them. And in B2B, where the stakes are high and decisions affect entire teams, that authenticity is everything.
Look at this one from Canva featuring Reddit’s creative team.
In just a few minutes, it shows how Canva helped Reddit streamline workflows, cut thousands of design hours, and still keep its brand consistent across teams. That kind of proof doesn’t just tell you Canva works; it shows you the scale of its impact in a way that sticks.
In this blog, we’ll share more examples of corporate video storytelling, break down the common types of B2B case study videos, and offer production insights you can use to create your own.
Why Corporate Case Study Videos Work for B2B Businesses
When we think about why corporate case study videos hold so much power in B2B, it comes down to one thing: proof with personality.
Corporate case study videos showcase real business challenges, solutions, and results in a visual format that builds trust and drives conversions. They feature customer stories, measurable outcomes, and authentic testimonials, establishing trust and credibility.
By using clear, outcome-driven narratives, these videos drive conversions and support B2B marketing. They also improve SEO, enhance brand visibility, and generate leads across platforms like LinkedIn, YouTube, and websites.
The power of case studies is reflected in the numbers. Users who requested case studies were 78.5% more likely to make a purchase within the next 12 months. This reinforces the importance of customer-driven content in driving revenue and influencing purchasing decisions.
For B2B businesses, the benefits are clear:
- Trust and credibility: Hearing directly from a peer in the industry builds confidence.
- Demonstrated ROI: Videos highlight tangible results in a way that feels both authentic and persuasive.
- Versatility: The same asset works in sales presentations, event showcases, website landing pages, and LinkedIn campaigns.
- Decision-stage impact: At the bottom of the funnel, when prospects are comparing options, a compelling story can be the deciding factor.
In short, these videos don’t just tell a story; they show it, making the business case undeniable.
According to Content Marketing Institute research, 58% of B2B marketers rate videos as the most effective content format, while case studies/customer stories follow closely behind at 53%. When combined, case study videos can emerge as a central component in a B2B marketing strategy.
How Red Bangle Helps Businesses Win with Case Study Videos
At Red Bangle, we understand the true power of corporate case study videos in building trust and demonstrating ROI.
Our experience in the B2B space allows us to craft videos that resonate with your audience’s decision-making process. With a combination of creative expertise and data-driven insights, we help businesses tell their story through videos that not only showcase the problem and solution but also focus on the real impact.
Through our unique workflow management platform, we ensure smooth communication, timely delivery, and efficient collaboration, empowering you to make a lasting impression.
As Lakshmi Rebecca, co-founder of Red Bangle, says, “Our goal is not just to create beautiful videos; it’s to make sure they align perfectly with your business objectives, creating lasting value that’s both impactful and measurable.”
If you’re looking to craft a case study video that hits the mark every time, reach out to our experts at Red Bangle. Let’s create something that truly speaks to your audience.
Real-World Corporate Case Study Video Examples
The best way to understand the power of corporate case study videos is to look at how global brands are using them. These examples span different industries and formats, but they all share a common thread: clarity, storytelling, and measurable business impact.
Below, we’ll walk you through some of the most effective case study videos and what makes them work.
1. Wipro – Animated Healthcare Case Study Driving Provider Solutions
Company/Product: Wipro + Premier Healthcare Performance Improvement
Video Format: 2D Animated, Motion Graphics, Voiceover
What Makes It Work:
This video, created by Red Bangle, stands out for its clarity in communicating a complex healthcare solution. By blending motion graphics with a professional voiceover, Wipro highlights not just the technology but the tangible outcomes for providers, such as lower costs and improved patient outcomes. The animation keeps the content accessible, while the pacing ensures viewers stay engaged without feeling overwhelmed.
Key Takeaway:
For industries like healthcare, where complexity can alienate non-technical audiences, animated case studies help simplify information while reinforcing trust and credibility.
At Red Bangle, we specialize in making complex concepts more digestible through visually compelling animated case studies, like the ones featured in this example. Our creative cloud platform allows us to collaborate seamlessly with a global team of creatives to deliver high-quality videos with a rapid turnaround.
This means we can consistently produce content that simplifies technical topics while keeping viewers engaged and informed.
2. Red Bangle – Fortune 500 Global Video Strategy Case Study
Company/Product: Red Bangle + Fortune 500 ITES Leader
Video Format: Motion Graphics, Stock Imagery
What Makes It Work:
This video takes a storytelling-first approach, positioning Red Bangle as a long-term creative partner to a global enterprise. Instead of focusing narrowly on one project, it shows the breadth of solutions delivered, from thought leadership to recruitment and brand videos. The energetic narration and bold visuals keep the audience engaged while emphasizing scale and reliability.
Key Takeaway:
A strong narrative combined with diverse visual examples can position your business as a trusted partner capable of solving challenges across multiple functions.
3. Deloitte – Visualizing Data Insights with Canva Case Study
Company/Product: Deloitte + Canva Enterprise
Video Format: Live-Action, Stock Footage, Customer Narration, and Voiceover
What Makes It Work:
Deloitte uses this video to showcase how Canva helps them transform dense reports into visually compelling insights. By focusing on storytelling around data visualization, the video connects with executives who want to make complex content more digestible. The blend of live-action interviews and supporting visuals creates authenticity and relatability.
Key Takeaway:
When targeting senior decision-makers, combining authentic voices with clear product demonstrations makes the business value resonate.
4. Wipro – HIMSS 2020 Cybersecurity and Provider Solutions Case Study
Company/Product: Wipro Healthcare Solutions
Video Format: 2D Animation, Motion Graphics, Voiceover
What Makes It Work:
This video brings to life a complex topic, cybersecurity in healthcare, using crisp animation and motion graphics. Instead of overwhelming the viewer with jargon, it illustrates a real-world challenge, referencing major cybersecurity risks and showing how Wipro’s solutions create resilience. Red Bangle, the creative agency behind it, used motion graphics to ensure the content feels dynamic while maintaining clarity across a serious subject.
Key Takeaway:
When addressing technical issues like cybersecurity, animation can simplify concepts and make them more approachable while still emphasizing business-critical outcomes such as risk reduction and patient safety.
5. Infosys – Covid-19 Mining Industry Screening App Case Study
Company/Product: Infosys + Mining Industry
Video Format: Stock Footage, Typography Overlay, Voiceover
What Makes It Work:
This case study video by Red Bangle tackles a sensitive moment in time, the COVID-19 pandemic, and highlights how Infosys supported operational resilience through a screening app. By using stock footage combined with bold typography and a clear voiceover, the message stays focused on the human and business impact. The visual tone reflects urgency while also projecting reassurance.
Key Takeaway:
For time-sensitive global challenges, simple production techniques like typography and stock footage can create emotional resonance without the need for high-end filming. The clarity of the solution’s impact is what drives credibility.
6. Precisely – Boosting Conversions with Drift Case Study
Company/Product: Precisely + Drift
Video Format: Live-Action, Customer Narration
What Makes It Work:
This video is built around an authentic customer perspective. By focusing on the voice of a marketing leader at Precisely, it highlights not only the product benefits but also the practical outcomes of using Drift, such as stronger sales buy-in and faster follow-up on leads. The straightforward format ensures the business results remain front and center.
Key Takeaway:
Testimonial-driven case studies work best when the customer’s authentic voice carries the story. Viewers connect more deeply when they hear results described directly by peers facing similar challenges.
7. Wipro – Automating Claims for Healthcare Payer Case Study
Company/Product: Wipro + Global Healthcare Payer
Video Format: 2D Animated, Voiceover
What Makes It Work:
This case study video by Red Bangle highlights the efficiency gains Wipro brought to a healthcare payer’s claims and reimbursement processes. By combining clear visuals with a structured narration, it communicates how automation and analytics reduced cycle times, improved accuracy, and created significant cost savings. The animation format allows the technical aspects of automation frameworks and data processes to be presented in a digestible way.
Key Takeaway:
When the story involves highly technical processes, animation paired with a simple narrative helps translate complex back-end improvements into tangible business value.
8. Infosys + Kia – Enhancing Vehicle Delivery with E-Delivery Platform
Company/Product: Infosys + Kia Motors (in collaboration with The Wall Street Journal)
Video Format: Live-Action, Customer Narrations
What Makes It Work:
This video, created by Red Bangle, demonstrates how Kia streamlined its vehicle delivery process using Infosys’ e-delivery platform. By showing real customer and dealer experiences, it emphasizes both efficiency and human connection. The production uses interviews, supporting visuals, and narration to underline how the technology simplifies complex pre-delivery inspections while maintaining the essence of personal interaction.
Key Takeaway:
Blending live-action storytelling with real-world customer voices makes the solution relatable while also showcasing measurable impact. For global brands, this approach strengthens both credibility and emotional connection.
Common Types of Business & B2B Case Study Videos
At the decision stage, 78% of buyers prioritize case studies, highlighting the vital role these videos play in finalizing decisions. Alongside demos and ROI calculators, case studies are a key form of customer evidence that drives deals over the line.
Choosing the right format depends on your audience, your objectives, and how far along prospects are in their decision-making process. Each type offers a different balance of storytelling, detail, and production style.
1. Customer Testimonial Videos
Customer testimonial videos rely on authentic client interviews. They’re simple in production, but their strength lies in credibility. When prospects see and hear peers describing real results, the impact is immediate. These videos are most effective when prospects are close to making a decision and need reassurance from someone who has been in their shoes.
Where they work best:
- Mid-to-bottom funnel decision stage
- Sales enablement materials and proposals
- Website case study pages
Key takeaway: Prioritize authenticity over polish. Natural, candid customer voices carry more weight than highly scripted dialogue.
2. Review-Style Case Study Videos
Review-style videos strike a balance between customer opinion and structured feature breakdowns. They walk viewers through the challenge, the solution, and the outcome in a logical, digestible format. The flow feels similar to a written case study, but makes it easier to consume through visuals and narration.
Where they work best:
- Product evaluation stage of the funnel
- When buyers want proof of functionality
- Demo follow-ups and targeted campaigns
Key takeaway: Review-style videos appeal to prospects who prefer structured evidence. The clarity of step-by-step storytelling makes complex offerings feel accessible.
3. Narrative Storytelling Case Studies
Narrative storytelling case studies take a more cinematic approach. They blend interviews, B-roll, graphics, and music to tell a story of transformation. Instead of just focusing on the product, they show the bigger picture of how a business problem was solved and the people behind it.
Where they work best:
- Large-scale campaigns and brand showcases
- Executive-level presentations and events
- Building emotional connection with prospects
Key takeaway: Narrative storytelling elevates your message from a technical solution to a human-centered transformation story, leaving a stronger impression on decision-makers.
Whether you’re working on a review-style case study or a full narrative storytelling video, Red Bangle can help guide you through the right format to meet your specific business needs.
As Lakshmi Rebecca says, “We guide our clients to make the right choice of format based on their specific business context, ensuring the video serves its purpose, whether it’s a quick testimonial or a detailed transformation story.”
Our extensive expertise in B2B video production enables us to advise you on the most effective style, balancing structured information with engaging visuals. From concept to execution, we make sure your case study video fits your audience and goals, powered by our efficient, cloud-based workflow system.
How to Create a High-Converting Corporate Case Study Video
Creating a corporate case study video is not just about filming a happy customer. It’s about combining the right story with strong production and smart distribution so that the content resonates with decision-makers and drives conversions.
At Red Bangle, this is the process we follow to ensure each corporate case study video is impactful and successful. Here’s a step-by-step breakdown of what makes a B2B case study video succeed, based on our proven approach.
1. Define Your Objective & Target Audience
Before production begins, clarity is everything. A video without a clear purpose risks becoming just another marketing asset that doesn’t convert. Ask yourself: What do we want this video to achieve? Who exactly do we need to reach?
Best practices:
- Pinpoint whether the goal is awareness, lead generation, or conversion.
- Identify the primary audience segment (executives, managers, technical users).
- Shape the tone and messaging to match audience expectations.
Key takeaway: A clear objective ensures every production decision, like script, visuals, and call to action, serves the same purpose.
2. Choose the Right Client & Story
Not every customer success makes for a compelling video. The best case study stories come from clients who mirror your ideal buyers and who are enthusiastic about sharing their journey.
Best practices:
- Select clients whose challenges align with your target audience’s pain points.
- Choose stories with measurable outcomes that can be clearly articulated.
- Ensure the client spokesperson is comfortable and authentic on camera.
Key takeaway: The right story turns a video from a nice-to-have into a powerful sales tool.
3. Script a Compelling Story Arc
Even in a B2B setting, stories matter more than specs. A well-structured arc keeps viewers engaged and drives them toward action.
Best practices for structuring the video:
- Challenge: Start with the client’s pain point.
- Solution: Show how your product or service addressed it.
- Results: Highlight measurable outcomes with clarity.
- Call to Action: End with next steps for the viewer.
Key takeaway: A clear story arc ensures the video feels like a journey with a beginning, middle, and end rather than a sales pitch.
Red Bangle’s expertise lies in transforming your business challenges and solutions into a narrative that resonates with your target audience. We work closely with you during the scripting phase, offering our experience to ensure that your video’s message is both clear and persuasive.
Our cloud platform helps streamline the process, enabling seamless communication between you, your team, and our creative experts, making sure the final product aligns perfectly with your brand’s voice.
4. Production Elements That Boost Engagement
High production quality signals credibility. While not every video needs Hollywood-level polish, attention to detail in visuals and sound can make or break engagement.
Engagement boosters:
- Use professional lighting and audio for clarity.
- Incorporate B-roll that shows the solution in action.
- Include branding elements consistently but subtly.
- Use visual storytelling (motion graphics, overlays) to highlight data or results.
Key takeaway: Good production is less about budget and more about making sure nothing distracts from the story.
Beyond professional lighting and audio, Red Bangle’s strength lies in our ability to curate the right talent for every project.
Whether it’s animators, cinematographers, or sound designers, we match experts to your project’s needs to ensure the highest quality production. We manage all aspects of production, from resource allocation to task management, ensuring that no detail is overlooked and every deadline is met without sacrificing quality.
5. Editing & Post-Production Essentials
The editing phase is where the raw footage becomes a narrative. Pacing, visuals, and accessibility features play a big role in viewer retention.
Editing must-haves:
- Keep pacing tight; avoid dragging sequences.
- Add captions for accessibility and broader reach.
- Maintain brand colors, fonts, and design cues throughout.
- Use visual cues and cutaways to emphasize key points.
Key takeaway: Strong editing ensures your video feels polished, professional, and easy to watch to the very end.
In fact, 21% of marketers say short-form videos deliver the highest ROI, making them the top-performing content format in 2025. This reinforces the need for concise, impactful case study videos that drive results without overwhelming the viewer.
6. Promotion & Distribution Strategies
Even the best case study video falls flat without a clear distribution plan. Where you place it determines how much impact it will create.
Distribution strategies:
- Embed videos in proposals and pitch decks.
- Share clips across LinkedIn and other social platforms.
- Use snippets in retargeting ads for warm prospects.
- Add videos to landing pages and nurture email campaigns.
Key takeaway: A well-planned distribution strategy extends the lifespan of your video and maximizes ROI.
At Red Bangle, we not only create videos that look great but also ensure they perform where it matters most. Our ability to craft videos tailored for multiple platforms, whether it’s YouTube, LinkedIn, or internal communications, means your content works seamlessly across all touchpoints.
With our collaborative workflow, we ensure your video reaches its full potential, maximising its impact through strategic placement and cross-platform promotion.
Also read → Follow these 6 steps to create an engaging corporate video to elevate your branding.
Corporate Case Study Video Templates & Repurposing Ideas
Producing a corporate case study video takes time and resources, which means maximizing its lifespan is critical.
The good news is that one strong video can be repurposed into multiple formats to extend its reach across your entire sales and marketing ecosystem. By creating templates and breaking content into smaller assets, you ensure the story continues to deliver value long after the first launch.
Template Approaches
- Storyboard Template: Create a repeatable structure with sections for Challenge, Solution, Results, and Call to Action. This makes future case study productions more efficient.
- Interview Question Bank: Standardize your client interview process by preparing core questions that uncover authentic stories and quantifiable results.
- Editing Style Guide: Develop a post-production template for fonts, colors, and transitions so every video aligns with your brand identity.
Repurposing Ideas
- Short-form clips: Trim 30–60 second highlights for LinkedIn, Twitter, or Instagram.
- Sales deck snippets: Add customer quotes or mini-clips into pitch presentations.
- Email banners: Use a strong customer quote or still from the video in your nurture campaigns.
- Event reels: Compile multiple case studies into a montage for conferences or webinars.
- Website integration: Place bite-sized testimonial segments on relevant product or service pages.
Key takeaway: Treat every case study video as a hub of content. With smart repurposing and standardized templates, a single production can power months of campaigns and strengthen your sales funnel at multiple touchpoints.
If you collaborate with a creative agency like Red Bangle, you gain much more than just the initial video production. You benefit from seamless repurposing strategies, expert guidance on selecting the right formats, and efficient project management, ensuring your videos continue to perform across different platforms.
Let us help you maximize the impact and ROI of your corporate case study videos with our process-driven approach and innovative creative solutions.
Also read → Partnering with a video production agency is a smarter move than opting for in-house or DIY.
Invest in Corporate Case Study Videos Today
Corporate case study videos are more than just success stories; they are persuasive proof points that help prospects see what working with your business truly looks like. From testimonials to narrative storytelling, the right format builds trust, reduces uncertainty, and guides decision-makers toward action. With thoughtful production and smart repurposing, each video can deliver long-lasting value across marketing and sales channels.
At Red Bangle, we specialize in creating corporate case study videos that do more than inform; they inspire confidence and drive conversions. Whether you need a testimonial that reassures buyers or a cinematic story that showcases transformation, our team brings the storytelling and production expertise to make it happen.
Ready to showcase your success stories in a way that wins deals? Book a call with our experts and let’s start building your next high-impact case study video.
