B2B Employer Branding: Campaigns & Videos That Work

In the B2B world, where complex solutions, deep domain expertise, and sustained professional partnerships matter, what you promise as an employer has to align with what you deliver. 

Candidates today want more than a job; they’re looking for a company whose mission they genuinely believe in, a culture they can thrive in, and a career path that excites them.

That’s where B2B employer branding comes in. According to LinkedIn’s Talent Solutions report, a strong employer brand can reduce turnover rates by 28% and cut your costs-per-hire by half.

A good B2B employer brand does more than just fill positions; it helps build a workforce that’s engaged, motivated, and aligned with your business goals. 

So, how do you ensure that your company is seen as a top destination for the talent you need? In this post, we’ll break down the importance of employer branding in the B2B sector and explore actionable strategies to build a brand that attracts and retains top professionals.

Examples of Successful B2B Employer Branding Campaigns and Videos

B2B employer branding is a strategic approach to building a company’s identity in the business-to-business sector, aimed at attracting and retaining top talent. It involves clearly communicating a company’s culture, values, and unique employer value proposition (EVP) to differentiate itself in the competitive talent market.

The following examples of employer branding campaigns demonstrate how B2B companies effectively communicate their culture, values, and growth opportunities to engage the right candidates. 

Example 1: Infosys EB Leadership Series

Objective: Position Infosys as a leader in innovation and talent development.

Infosys, a global leader in digital services and consulting, leveraged its EB Leadership Series to showcase its commitment to innovation, employee development, and creating a dynamic work environment.

Approach:

• Focused on leadership stories and the vision of top executives, highlighting the company’s future-oriented mindset.
  
• Emphasized Infosys’s dedication to continuous professional development and technological advancement, making it an attractive destination for talent.

Results:

• Strengthened global talent engagement and attracted high-caliber professionals across multiple industries.
  
• Reinforced Infosys’s position as an industry leader and an employer that invests in its people.

Why It Works:

This campaign connects leadership with talent development, appealing to candidates who value innovation, career growth, and a company with a clear long-term vision. The collaborative efforts of the Infosys team, in partnership with Red Bangle, helped bring this leadership story to life, reinforcing the company’s EVP through strategic storytelling.

Example 2: AI-Powered Singalong and Face Swap Campaign

Objective: Engage tech-savvy talent in a creative and interactive way.

In a market where candidates are constantly exposed to similar recruitment campaigns, an AI-powered Singalong and Face Swap Campaign stood out by engaging candidates through technology in a fun and interactive way.

Approach:

• Used AI-powered tools like face-swapping and singalong features, making the experience engaging and memorable.
  
• Positioned the company as innovative and tech-forward, appealing to tech enthusiasts who value creativity alongside technical prowess.

Results:

• Successfully engaged passive candidates who were not actively seeking new opportunities but were intrigued by the innovative and fun nature of the campaign.
  
• Enhanced the company’s employer brand, associating it with a forward-thinking and creative work environment.

Why It Works: 

Such Interactive campaigns are excellent at engaging creative professionals and tech-savvy individuals. With the creative input from Red Bangle, the company was able to effectively bring this campaign to life in a way that resonated with their target audience, demonstrating how innovation and fun can coexist in a recruitment campaign.

Example 3: Treebo Hotel Superhero Video

Objective: Position Treebo as an attractive and fun employer in the hospitality sector.

Treebo Hotels, seeking to differentiate itself in the competitive hospitality sector, used a superhero-themed video to highlight its dynamic company culture and employee empowerment.

Approach:

• The superhero theme was used to emphasize Treebo’s focus on empowerment, innovation, and employee recognition.
  
• This video portrayed employees as heroes in the company’s success, reinforcing the idea that the company values autonomy and personal growth.

Results:

• Improved employee morale and engagement, showcasing the company’s commitment to fostering a positive workplace.
  
• Attracted younger professionals looking for a dynamic and fun environment where they could grow and thrive.

Why It Works:

The fun and engaging superhero theme helped Treebo stand out in the hospitality industry, where attracting top talent can be challenging. By highlighting employee empowerment, Treebo made a compelling case for why professionals should join and stay with the company. It was a creative, fun, and impactful campaign that spoke directly to their ideal candidates.

Example 4: Darwinbox Hiring Video

Objective: Position Darwinbox as a leading employer in the HR tech space, highlighting its innovative and employee-centric culture.

Darwinbox, an HR tech company, needed a video that communicated both its technological leadership and its commitment to fostering a collaborative and growth-oriented work environment.

Approach:

• Created a dynamic hiring video that showcased the company’s collaborative team culture and the innovative work environment at Darwinbox.
  
• Focused on the growth opportunities available for both tech and HR professionals, emphasizing the company’s dedication to employee welfare and career development.

Results:

• Successfully attracted top talent in both HR and technology fields, with increased engagement from candidates.
  
• Enhanced Darwinbox’s employer brand as an employee-centric company that values both innovation and professional development.

Why It Works:

Video content is an excellent medium for showcasing company culture and work environment. With support from Red Bangle, Darwinbox was able to communicate its unique work environment and company culture in a way that resonated with candidates seeking not only a job but a career in a forward-thinking organization.

Example 5: CoLearn STEM Educators Recruitment Video

Objective: Position CoLearn as a top employer in the education technology space, appealing to skilled STEM educators.

In a highly competitive field like EdTech, CoLearn aimed to attract highly skilled STEM educators by focusing on the unique opportunities for professional development and impact within the organization.

Approach:

• Produced a recruitment video highlighting CoLearn’s innovative approach to teaching and its focus on personal and professional growth for educators.
  
• Showcased career opportunities and emphasized how educators can make a real impact on students and the education sector.

Results:

• Successfully attracted high-quality STEM educators, improving the overall teaching staff at CoLearn.
  
• Reinforced the company’s employer brand as one that values growth, innovation, and the impact that educators can make.

Why It Works:

By focusing on career development and the opportunity to make a difference, CoLearn positioned itself as a top destination for educators who want to make a real impact in the field of education technology. With the expertise of Red Bangle, the campaign was able to effectively communicate CoLearn’s mission and values, helping it attract educators aligned with its goals.

Example 6: PwC “Talent Community” Employer Branding Initiative

Objective:
Reinforce PwC’s position as a leading employer in professional services by building lasting relationships with top consulting and digital talent.

Approach:

• Launched the PwC Talent Community, a digital platform sharing learning resources, insights, and employee stories. 
• Produced videos under the “New Equation” theme to showcase purpose-driven work, growth, and inclusion.

Results:

• Strengthened talent pipeline engagement.
  
• Enhanced employer perception as people-focused and future-ready.
  
• Boosted retention and internal advocacy.

Why It Works:

PwC moved beyond transactional hiring to long-term engagement, positioning itself as a trusted, growth-oriented B2B employer through consistent storytelling and value alignment.

The success of these B2B employer branding campaigns showcases how creativity, innovation, and strategic storytelling can differentiate a company in a crowded talent market. Working with agencies like Red Bangle also plays a key role in bringing these creative ideas to life, helping companies communicate their culture and values in the most compelling way.

Now, let’s dive into the key advantages of B2B employer branding and how it can benefit businesses in the long run.

Key Advantages of B2B Employer Branding

A strong B2B employer brand is a critical asset that directly impacts a company’s ability to attract and retain top talent. 

Businesses that invest in building a compelling employer brand enjoy not only faster hiring but also higher-quality applicants, lower turnover rates, and improved employee satisfaction. These advantages culminate in a more engaged and productive workforce, ultimately driving long-term business success.

Advantage 1: Talent Attraction and Retention

A solid employer brand is key to both attracting top-tier talent and keeping employees long-term. According to LinkedIn, companies with strong employer brands see 50% more qualified applicants compared to those with weaker brands.

Similarly, organizations that effectively integrate their Employer Value Proposition (EVP) into their culture report an increase in employee satisfaction and engagement, which leads to a reduction in turnover. When employees connect with a company’s mission and values, they are more likely to stay, contributing to a loyal and high-performing workforce.”

Advantage 2: Cost-efficiency in Recruitment

A strong employer brand helps companies attract a higher volume of qualified candidates, which reduces the overall cost of recruitment. By positioning themselves as an employer of choice, businesses can streamline the hiring process, resulting in faster time-to-hire and lower cost-per-hire. 

Companies with well-established employer brands also experience fewer mishires, as their messaging better aligns with the right candidates, leading to long-term savings in both hiring costs and employee turnover.

Advantage 3: Enhanced Employee Engagement

Companies with strong employer brands often see higher levels of employee engagement. When employees feel aligned with their company’s values and culture, they are more motivated, productive, and committed to their work. Engaged employees are not only more satisfied but also tend to stay longer, reducing turnover rates. 

A positive, engaging work environment also encourages employees to act as brand ambassadors, helping attract new talent and contributing to the overall success of the organization.

To ensure your employer brand is truly effective, it’s essential to develop a strategic and authentic B2B employer brand that resonates deeply with your workforce.

How to Build An Effective B2B Employer Brand

Building a strong B2B employer brand requires a clear strategy and consistent execution. Here’s a streamlined approach to help you shape a compelling employer brand that attracts, engages, and retains top talent.

Step 1: Audit Your Current Employer Brand

Begin by assessing your current brand perception. Use surveys, focus groups, and employee feedback to understand internal sentiment. External platforms like Glassdoor and social media can provide valuable insights into how the public views your company. This audit will help identify strengths and areas for improvement.

Step 2: Define Your Employer Value Proposition (EVP)

Your EVP should clearly communicate the unique benefits and opportunities your company offers employees. Focus on what makes your company stand out, including career growth, work-life balance, and company culture. This EVP will be the foundation for your employer brand and should be reflected in every touchpoint.

Step 3: Align Internal Culture with External Messaging

Ensure that your company’s internal culture aligns with the external message you’re promoting. Misalignment can lead to distrust and employee disengagement. Use employee testimonials and authentic content to reflect your company’s true culture, ensuring consistency across internal and external communications.

Step 4: Activate Your Employer Branding Channels

Choose the right platforms to engage your target talent. Focus on LinkedIn, your company website, and review sites like Glassdoor. Leverage your Subject Matter Experts (SMEs) to create insightful content that showcases expertise, innovation, and your company’s leadership in the industry. 

You can also use videos, employee stories, and blog posts to showcase your company culture, values, and work environment. Engaging content from SMEs on these platforms helps build trust, demonstrate thought leadership, and attract the right candidates.

By following these steps, you can build a strong, authentic employer brand that speaks directly to the talent you want to attract, fostering a more engaged and committed workforce.

However, crafting and executing a successful employer branding strategy requires expertise and creativity; this is where Red Bangle comes in as the ideal partner for your B2B employer branding needs.

Why Red Bangle is the Ideal Partner for Your B2B Employer Branding Needs

Building an impactful B2B employer brand requires strategic insight, creativity, and flawless execution. With years of experience shaping brands across industries, our B2B brand campaign agency helps businesses turn their workplace identity into a powerful talent magnet. 

1. Deep Expertise in B2B Employer Branding

B2B hiring demands a unique approach. Unlike B2C recruitment, it focuses on specialized roles where credibility, growth potential, and purpose matter deeply to candidates. Our experience working with global organizations has equipped us to:

• Understand the nuances of business-to-business recruitment, where the employer brand must appeal to both technical expertise and long-term professional alignment.
  
• Create campaigns that balance rational appeal (career growth, innovation, leadership) with emotional connection (purpose, belonging, values).
  
• Help brands move from transactional hiring to building sustained relationships with talent communities.

By combining creative storytelling with data-backed insights, we help companies present themselves as inspiring places to grow and lead.

2. Tailored Strategies That Reflect Your Culture

Every company’s story is different, and so is its talent. We design custom employer branding strategies that reflect your unique identity and attract candidates who truly fit your vision.

Our process includes:

• Brand discovery sessions to understand your mission, culture, and future goals.
  
• Defining your Employer Value Proposition (EVP), a clear, authentic articulation of what makes your company worth joining.
  
• Crafting messaging and visuals that speak directly to your target talent segments across all platforms.

This personalized approach ensures that every piece of communication, whether it’s a video, social post, or career page, feels authentic, consistent, and aspirational.

3. End-to-End Execution That Delivers Results

Employer branding succeeds when strategy and storytelling come together in flawless execution. We manage the entire process, ensuring your message reaches and resonates with the right audience.

Our services include:

• Creative production: From employee testimonials to behind-the-scenes videos that humanize your brand.
  
• Digital strategy and amplification: Optimizing distribution across LinkedIn, Glassdoor, and other high-impact platforms.
  
• Performance tracking: Continuously measuring engagement, reach, and conversion to refine the campaign for better results.

This seamless, full-cycle approach ensures your employer branding efforts are cohesive, measurable, and aligned with your recruitment goals.

A well-built B2B employer brand not only attracts exceptional talent but also strengthens reputation, culture, and business performance. With the right strategy and creative execution, your company can become the kind of workplace that the best professionals aspire to join.

Conclusion: Start Building Your Employer Brand with Red Bangle

Your B2B employer brand is crucial to attracting and retaining top talent. It shapes how your company is perceived and directly impacts your ability to engage employees who align with your values. A strong employer brand is not just a recruitment tool; it’s key to driving long-term success and business growth.

At Red Bangle, we specialize in creating tailored employer branding strategies that reflect your company’s unique culture, mission, and values. 

Our expertise helps you stand out, connect with the right talent, and elevate your recruitment efforts to new heights. Whether you’re building a brand from scratch or enhancing an existing strategy, we’re here to guide you every step of the way.

Ready to create a compelling B2B employer brand? 

Book a call with us today and start building a strategy that attracts, engages, and retains top-tier talent. Let us help you position your company as an employer of choice and take your recruitment strategy to the next level.